Committed to better lives

About us

It all started with a puppy called Kawet and us wanting to keep him busy and happy when we weren’t home. Given our love for video games, outdoor activities and healthy lifestyles, it didn’t take long before Joipaw was born. Joipaw is the brainchild of Dersim and Marco, two friends who have been working together for a while already, previously starting a SaaS company for the fashion industry called weev.one (originally called DFS). We’ve been joined by fabulous scientific and business advisors along the way, and if you’d like to join us too, then write us! Our goal with this venture is to push for a better understanding and inclusion of dogs and animals in human societies by showing the world how intelligent they are. Feel free to contact us, we’ll be happy to exchange and work together to make this a reality!

Dersim Avdar

Co-founder

Used to work in banking and venture capital before starting Weev with Marco. All animals lover and happy nerd, gets stronger separation anxiety than his dog.

Marco Jenny

Co-founder

Information engineer, software developer tweaking the backend of online retailers and creating video games before Weev. Cat person but still nice.

Clara Mancini

Scientific advisor

Full Professor and Head of the Animal-Computer Interaction (ACI) Lab at The Open University. Public speaker, Netflix star.