About us
Dogs today spend over 90% of their time indoors, mostly with nothing to do but sleep. This chronic boredom has real consequences beyond destructive behaviour: 3 out of 4 dogs display mental health issues due to a lack of stimulation, and by the age of 8, more than 35% show symptoms of dementia. These aren't just behavioural issues, they're signs that our dogs need to be more active every day to stay healthy and happy with us. This is why we created Joipaw.
Joipaw is a smart activity platform that makes it easy to keep your dog mentally and physically active, every day. By combining interactive touch-based puzzles that can be played solo or together with humans, with a wireless treat dispenser that encourages light movement, Joipaw creates stimulating daily workouts that support your dog's long-term well-being, helping them live a happier, healthier life with you.
Meet the team
Dersim Avdar
Used to work in banking and venture capital before starting a fashion tech company with Marco, called weev.one. All animals lover and happy nerd, gets stronger separation anxiety than his dog.
Marco Jenny
Information engineer, software developer tweaking the backend of online retailers and creating video games before launching startups with Dersim. Cat person but still nice.
Joshua Smith
Dog lover and content enthusiast. With years of experience in live streaming and social media, he creates content that grabs attention faster than a dog spotting a squirrel.
Eloïse Déaux
Researcher in canine behaviour and professional dog trainer, turning peer-reviewed science into practical tools for dogs and humans. At home in the lab or on muddy walks.
Clara Mancini
Full Professor and Head of the Animal-Computer Interaction (ACI) Lab at The Open University. Public speaker, Netflix star.